The Papillon agency, an eco-responsible approach

The Papillon agency has implemented an eco-responsible policy in order to reduce its environmental footprint. Reducing its environmental impact is an objective in its own right in its strategy. All aspects of the activity are concerned.



  • Choice of local printers committed to an eco-responsible approach (using French or European-made recycled 100 % paper, eco-labelled, vegetable-based inks)
  • Limitation of printing using lamination, varnish or hot foil stamping to facilitate recycling of the media
  • Choice of the right and necessary grammage according to the type of edition
  • Within the agency, limited paper printing (the "right pages"), in black and white, draft quality, preferably double-sided.
  • Removal of color areas, useless photos, advertisements during printing


  • Use of Led bulbs
  • Choice of optimised natural ventilation rather than air conditioning
  • Optimization of consumption of computers, tablets, mobile phones (energy-saving mode, computer in standby, removal of animated screensavers, etc.).


  • Reduction of paper consumption
  • Choice of low environmental impact materials (e.g. biodegradable, recyclable or less toxic)
  • Use of eco-labelled envelopes

Waste - Circular Economy

  • Waste sorting
  • Repair of equipment rather than systematic purchases
  • Use of reconditioned equipment (computer, telephone, etc.)
  • Use of glasses / cups / mugs instead of plastic cups
  • Collection of ink cartridges for recycling


  • Optimisation of transport: grouped shipments, limitation of express mail (CO2)
  • Optimization of travel for a reduction in CO2 reinforced
  • Privileged teleworking

Internal communication

  • Raising employee awareness of eco-responsibility
  • Preference for digital media in exchanges and meetings

External communication

  • Advice and innovative proposals to clients on the evolution of their communication practices towards eco-responsibility (brochure, catalogue, event, website, e-mailing, social networks, eco-event, ...)
  • Analysis of the interaction of activities with the environment
  • Integration of environmental impacts into decision criteria

Digital Commitment

  • Inclusion of a "Print only if necessary" disclaimer in e-mails
  • E-mails: optimization of sending and receiving
  • Maximum local data storage
  • Choice of partners-developers committed to an eco-responsible approach
  • Eco-responsible creation of L'Agence Papillon's website

In practice

The eco-design of L'Agence Papillon's site: the choice of theNetalys web agency

L'Netalys web agency is sensitive to the environmental impact of the websites it develops. As such, it promotes good practices to minimize this impact. It always tries to find the best compromise between the client's functionality needs and the technologies used in development. The idea is simple: to reduce the environmental and economic impacts of software, by improving their design and implementation.

Expert in the optimization of the sites it develops, Netalys compresses files and media to reduce their size. The agency limits the number of queries by eliminating unnecessary files and functions.

Several caching systems are implemented on the site and on the hosting server side, in order to reduce the number of file uploads there as well.

The site of Butterfly Agency is hosted on a cloud server at Google. Indeed, since 2007, Google has become carbon neutral. In 2017, it is the first company of its size to match 100 % of its electricity consumption with renewable energies. Today, it is the largest purchaser of renewable energy in the world (See the report).
In 2016, during a test bench of several nails, Greenpeace distinguished Google with an A.

The Netalys web agency also used Content Delivery Networks (CDN), in order to offer cached versions of the site in the locations closest to the visitors, and to limit queries and loadings.




This sustainable development approach must be meaningful. The Papillon agency is involved in projects with an environmental, responsible and ethical vocation.

In Practice


Writing and organization of all the contents of the new Ademe Guadeloupe website. s: definition of needs, information gathering, creative and strategic recommendations, project monitoring (methodology and procedure), construction of a project management system, etc.a digital and editorial discourse in line with the editorial charter of theNational Ademe, iconography, preparation of elements (texts, visuals and videos) before integration.


Regional Communication Campaign - Energy Demand Management (EDM)The project is supported by the regional council of Guadeloupe, the Ademe Guadeloupe, EDF Archipel Guadeloupe:

  1. Definition of an editorial line and drafting of a message charter, creation of an editorial platform,
  2. Writing the contents of communication supports (leaflets, guides, etc.).

Writing (examples) :

Weekly Ti Journal : Writing of the Ecology section

Bimonthly Anform! (Guadeloupe-Martinique-Guyana-Reunion): " A fish tank in my classroom! », « My anti-gaspi challenge! », « Citrus greening alert! »

Magazine Plural Words (Regional Council of Guadeloupe): " Aquaculture, a lever for development », «International Conference on Biodiversity and Climate Change»

Young audience: " Sort our waste », Reporters pencils

To go further:

Eco-responsibility and business :
Eco-responsible in the office :
Sustainable development of the company :